Search Engine Optimization influences, but does not control, the search engine results. Therefore there are no guarantees.
It could accurately be called a "best attempt" service. An SEO consultant will make their best attempt to increase your presence and rankings in the search engines.
This also means that the first attempt may not produce the results you expect. In fact, the results may not be evident until several months have passed.
Some clients find this unsatisfactory, expecting immediate benefits. Though the Internet works and changes at a blindingly fast pace, some things still take time.
"Whoa There! You Mean I Might Be Spamming The Search Engines If I’m..."
- Creating shadow or ghost pages?
- Adding my site to link farm directories?
- Stuffing too many keywords into my site’s content?
Remember that when you hire an SEO consultant you are getting the advice of experts in this field. Not all of your requests may be able to be fulfilled by an ethical SEO consultant. If we believe that any of your requests might harm your on-line presence or marketing campaign, we will tell you, and explain why.
Do not take for granted that getting a number one ranking in a search engine will cause the world to beat a path to your door. SEO should be a vital part of your marketing strategy, but it is still only a part of that strategy.
Providing useful site content and services for your users helps to generate invaluable assets.
Poorly executed SEO campaigns can put your business at serious risk. They can lead to search engine penalties and long term harm to your organization´s online presence.
What penalties? Sooner or later your web site will be ignored or even dropped from the search engine’s index, which will decrease your ROI, and increase your costs.
Google’s own Webmaster Help Center stresses that no one can guarantee a #1 ranking on Google.
"Beware of SEOs that claim to guarantee rankings, allege a ’special relationship’ with Google, or advertise a ’priority submit’ to Google. There is no priority submit for Google."
Therefore, we strictly avoid spamdexing or other unethical methods intended to manipulate search engine results.
Since we strictly adhere to Ethical SEO Practices, we cannot guarantee your website will gain the number one position. However, we can help you achieve the best possible ranking for your site.
Are you concerned about SEO practices and the ethics of search engine optimization practitioners? You should be!
Google® confirms these practices in their article :
What’s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?
About this SEO article
This tutorial was written by John S. Britsios (aka Webnauts), Search Experience Consultant at SEO Workers and was published December 05, 2006.
Copyright reserved. Not to be reproduced.