Organic search engine optimization or SEO is the process of improving the traffic towards your website by making it more prominent in search engine results using specific targeted keywords.
These organic search results are free, and you do not have to pay as you would with pay per click advertising like with Google ad words or other.
Unlike with paid work and searches the benefits of organic search engine optimization can be seen long after the initial work has been done. With any paid search the adverts in the search engine listings will not be available once you stop making the payments towards them.
With organic search engine optimization however, the results will continue to appear for an indefinite period of time. So what is the process?
There are many steps you need to take in order to be successful with any organic search engine optimisation effort. These steps can begin even whilst you are planning a website and in the very early stages of putting it together.
There are significant benefits to being able to begin a good search engine optimization campaign and plan it before you have put your website, however it is never too late to start a good campaign to help with your website.
Steps for an effective Organic SEO campaign
The first and one of the most important will be keyword research. This will involve researching the sort of keywords that any visitor to your website is likely to type in to their search engine when looking for a website such as yours.
The goal is to target the keywords that are going to generate the most hits from people hoping to their search engine.
Is that for any keyword put into a search engine, it is likely that millions of results will still be coming back to them and that will make it very difficult for your website to be right at the top, especially using organic search engine optimisation.
This may be one of the main downsides to this system as without paying, you may find that you do not get the best listings on the search engines.
Another step will be copywriting. This simply involves creating the content for your site that will link to the keywords that you create. When people type in the keywords into the search engine they would then be more likely to get hits from your site if the content of keywords are closely combined.
One final step that we should consider is link building. It is going to be very important, especially when your website is new to the market, that you try to find as many different websites and blogs where you will be up to post links to your website in order to build up its traffic.
You should be choosing different blogs and websites that have similar content and information as you bring on your website. By placing links, people will click on them and be directed to your site and this will improve your traffic and popularity.
These are some of the key steps that you need to take when considering organic search engine optimization.
About this SEO article
This article was written by John S. Britsios (aka Webnauts), Search Experience Consultant at SEO Workers and was published March 03, 2010.
Copyright reserved. Not to be reproduced.